Target Audience

The target of our film is the age that the thriller genre most appeals to roughly between 16 - 30, obviously people over this age can still and do still enjoy films from this genre but this age is the most popular. The genre usually appeals most to males, as films usually contains lots of action, violence and cars. But many thriller films have strongly appealed to female audiences such as the Titanic. Thriller's usually appeal to Working class - Middle class people, but sometimes appeal to every class, again using the Titanic as an example. Thrillers appeal would probably appeal to all races, as they have a lot of different things for different people, but Thrillers are usually watched by the Western world so therefore would appeal most here. Thrillers obviously then have a huge audience that they appeal too, and the Thriller genre has many sub-genres. This all have separate audiences that enjoy them. For example fans of horror might be attracted to the SAW films, whereas fans of Gangster/Crime thrillers maybe attracted to the Kidulthood, Adulthood films, so there is a lot of depth in the genre. This is a clear representation of demographic profiling as a white women's doctors needs and wants from a film would not be the same to the needs of a male muslim manager. Psychographic profiling assumes that the audience to be complex and to have certain needs which must be gratified, and thus aim to appeal to the audiences' emotions and psychological needs. We use Young and Rubicam's cross-cultural consumer characteristics:

1. Mainstreamers - 40% of the market, seek conformity and thus tend to buy well know brand names, these people would be attracted to the stereotypical thriller films, produced with a big budget by Hollywood, with a star filled cast.

2. Aspires - Motivated by status, buy high fashionable goods, again would be attracted by high end big blockbuster productions. Anything that was full of celebrities.

3. Succeeders - Have already climbed the ladder and want to keep control. Would be open minded and attracted to both high budget American films and lower budget British produced films. Open minded people with real world experience.

4. Reformers - This group want the world to be a better place, educated people. Thrillers may not appeal to many of these people as they usually contain a lot of violence, killing, guns, drugs etc.

We hope our film appeals to everybody, but we are aiming to appeal mostly to succeeders as they are more open minded, have more real world experience, and don't expect as much as some people do out of the big budget production of films.

Posted by Sam Rushton